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GECU Appoints Alex Rascón as New President and CEO

KVIA••Gabrielle Lopez
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GECU has officially appointed Alex Rascón as its new president and CEO, effective immediately. Rascón, who has been with the credit union for 28 years, previously served as the Executive Vice President and Chief Financial Officer. He succeeds Crystal Long, who retired on May 1, 2023, after being recognized for her visionary leadership. Rascón's appointment comes at a pivotal time as GECU plans to acquire Bank of the Southwest, pending necessary approvals. His leadership aims to continue the legacy established by Long.

Key Details: • Alex Rascón's appointment is effective immediately. • Crystal Long retired on May 1, 2023. • GECU intends to acquire Bank of the Southwest, pending approval.

business leadership financial-services credit-union

People & Organizations

GECUCrystal LongAlex RascónBank of the Southwest

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