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Apple Raises Prices on MacBooks and iPads Amid Chip Shortage Crisis

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Apple has announced significant price increases for several of its products, including the entry-level MacBook, now priced at $699 (up from $599), and the cheapest iPad, which has risen to $449 from $349. The price hikes are attributed to a surge in demand for memory and storage chips, driven by the rapid expansion of AI data centers. Other products affected include the iPad Mini, Apple TV, and the Apple Vision Pro headset. Despite these increases, iPhones and AirPods remain at their current prices. Apple CEO Tim Cook indicated that the company is facing unprecedented component price hikes, marking a challenging period for consumers and the electronics industry.

Key Details: • MacBook prices increased to $699; iPad now costs $449. • iPad Mini's price rose to $599; Apple TV now $199. • Apple Vision Pro headset increased by $200 to $3,699. • Price changes effective immediately on Apple's online store.

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