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Unused Super Bowl Merchandise from Losing Team Heads to Europe

KTSM••Alix Martichoux
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The NFL prepares for both Super Bowl outcomes by producing merchandise for each team in advance. This results in a significant amount of unsold items for the losing team, which fans will never have the chance to purchase. Instead of going to waste, this surplus merchandise is being shipped to Europe, where it will be distributed or sold. This practice highlights the NFL's extensive planning and the economic implications of unsold sports merchandise.

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