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Inn of the Mountain Gods Launches Historic Jersey Patch Deal with NMSU Athletics

KVIA•Monday, March 23, 2026 at 7:58 PM•Armando Ramirez

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AI Summary

The Inn of the Mountain Gods Resort and Casino has entered a groundbreaking sponsorship with New Mexico State University (NMSU) Athletics, becoming the first organization to feature its logo as a permanent jersey patch on NMSU athletic uniforms. This partnership will debut in the upcoming athletic season across various sports, including football, basketball, volleyball, baseball, and softball. This milestone makes NMSU the first institution in Conference USA to implement such a sponsorship, highlighting the collaboration's significance for both the university and the Mescalero Apache community. Officials from both organizations expressed pride in this alliance, emphasizing shared values and a commitment to enhancing the student-athlete experience.

Key Details: • Logo will appear on NMSU uniforms starting this upcoming athletic season. • Partnership includes game-day activations and broadcast features. • NMSU is the first in Conference USA to secure a jersey patch sponsorship.

nmsu athletics conference-usa sponsorship inn-of-the-mountain-gods

People & Organizations

New Mexico State UniversityValerio FermeJoe FieldsNMSU AthleticsFrizzell Frizzell Jr.MescaleroInn of the Mountain Gods Resort and Casino

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