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FIFA Partners with Betting Industry for World Cup Streaming Access

KTSM••The Associated Press
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FIFA has announced a significant four-year partnership with the betting industry, allowing select gambling operators to livestream World Cup matches. This deal, established with the data provider Stats Perform, will also involve brands like Opta, specializing in soccer statistics. The agreement, which extends through 2029 for various FIFA competitions, aims to enhance the distribution of official betting data and increase engagement among fans and bettors. This move is crucial as it reflects FIFA's ongoing efforts to integrate sports and betting, impacting how fans experience the World Cup.

Key Details: • Partnership allows gambling operators to livestream World Cup games starting this year. • Deal runs through 2029 for various FIFA competitions. • Involves collaboration with Stats Perform and Opta for official betting data.

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