Rebranding Defense Department to War Could Cost Up to $125 Million

The Congressional Budget Office (CBO) estimates that renaming the Department of Defense to the Department of War, as directed by President Trump’s executive order, could incur costs ranging from $10 million to $125 million. This rebranding effort, led by Secretary Pete Hegseth, aims to enhance the agency's public image and has already begun with updates to signage and materials. The CBO noted that costs could escalate significantly if Congress supports a statutory name change, potentially reaching hundreds of millions. The initiative reflects a historical shift back to the original name used by President George Washington, which was changed in 1949. The Pentagon has not disclosed detailed plans for the implementation, leaving the financial implications somewhat uncertain.

Key Details: • CBO estimates rebranding costs could range from $10 million to $125 million. • Costs will primarily cover signage, letterheads, and website updates. • The Department of Defense spent $1.9 million in 30 days on related updates. • Congressional approval may be needed for a permanent name change.