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Cesar Chavez Elementary to Become Desert Bloom Elementary This July

KVIA••Gabrielle Lopez
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Cesar Chavez Elementary School in Las Cruces will officially be renamed Desert Bloom Elementary starting July 1, following a decision by the Las Cruces Public Schools board. This change comes after allegations of sexual abuse against Cesar Chavez surfaced in March, prompting the board to vote for the name change on April 21. The community favored the new name, which reflects the local desert landscape, over other options like Desert Sky and Organ Mountain. The rebranding process will begin soon, with a significant cost of approximately $10,100 for new signage, while the school's mascot, Tito the Coyotito, will remain unchanged.

Key Details: • New name effective July 1, 2023 • Cost of new signage estimated at $10,100 • Community input favored Desert Bloom over other names • Rebranding process starts immediately

community education las-cruces school-renaming desert-bloom

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Las CrucesLas Cruces Public Schools

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