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Search Underway for US Influencer Abducted in Mexico Amid Rising Violence

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Nicole 'La Nicholette' Pardo, a 20-year-old content creator with ties to the US, was reported missing after a viral video appeared to show her being abducted at gunpoint in Culiacán, Sinaloa, on January 20. The Sinaloa Attorney General’s Office has issued a missing persons bulletin and is tracking the vehicles involved in the incident. Pardo, who has a significant online following, splits her time between Culiacán and Phoenix, Arizona. This case highlights the increasing violence against women in Sinaloa, where 72 femicides were recorded in 2025, the highest in seven years. The US State Department is monitoring the situation and is prepared to assist if needed.

Key Details: • Nicole Pardo was last seen on January 20 in Culiacán, Sinaloa. • She has over 180,000 followers on Instagram and 145,000 on TikTok. • Sinaloa reported 72 femicides in 2025, highlighting rising violence against women.

missing-persons abduction violence-against-women influencer sinaloa

People & Organizations

Claudia SheinbaumUS State DepartmentCuliacánSinaloaPhoenixOmar García HarfuchNicole PardoSinaloa Attorney General’s OfficeArizona Attorney General’s Office

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