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World Cup Tourists Discover Love for Ranch Dressing in the U.S.

KVIA•Saturday, June 27, 2026 at 8:49 AM•CNN Newsource

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AI Summary

As the World Cup attracts millions of international visitors to the U.S., a surprising culinary trend has emerged: a growing affection for ranch dressing. This creamy condiment, invented in the 1950s, is now a staple in American cuisine, with sales reaching $1.5 billion last year. The TSA has noted an influx of travelers attempting to bring ranch dressing home, prompting companies like Hidden Valley to capitalize on this interest by offering seasoning packets for easy transport. With an estimated 10 million tourists expected to visit for the tournament, ranch dressing has become an unexpected ambassador of American culture.

Key Details: • 10 million international tourists expected in the U.S. for the World Cup. • Ranch dressing sales reached $1.5 billion last year. • TSA regulations allow liquids of 3.4 ounces or less in carry-on luggage. • Hidden Valley will distribute seasoning packets in host cities in July. • Travelers can bring home ranch by using dry seasoning packets.

tourism world-cup tsa food ranch-dressing

People & Organizations

TSAStacy StokesTodd KaplanHidden Valley RanchKraft-Heinz Company

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