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World Cup 2026 Drives Unprecedented Music Streaming Records on Spotify

KVIA•Saturday, July 18, 2026 at 1:06 AM•CNN Newsource

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AI Summary

The 2026 World Cup has not only captivated fans on the field but also led to a historic surge in music consumption on Spotify. Over 219,000 football-related playlists were created, marking a 195% increase from the 2022 World Cup and a staggering 4,782% rise since 2010. These playlists garnered over 172 million streams, a 275% increase compared to Qatar 2022. Shakira and Burna Boy's official tournament anthem, 'Dai Dai,' became the most streamed World Cup song ever, with 138 million listens. Additionally, 50 million users tuned in to a World Cup anthem for the first time, and podcast consumption related to football surged by over 380% in the U.S. during the tournament.

Key Details: • 219,000 football-related playlists created during the World Cup. • 172 million total streams of these playlists since the tournament began. • Official anthem 'Dai Dai' reached 138 million streams globally. • 50 million users listened to a World Cup anthem for the first time. • Podcast consumption about football increased by 380% in the U.S.

football music world-cup streaming spotify

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