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Unique Super Bowl Brew: Beer Crafted from Bear Waste Debuts

KTSM••Andrew Foran
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In a groundbreaking move, Columbia Sportswear announced the creation of a beer brewed using bear feces, claiming it to be a likely first of its kind. This unusual brew is set to be featured during the upcoming Super Bowl, aiming to attract adventurous beer enthusiasts. The initiative highlights innovative brewing techniques and sustainability efforts, as it seeks to bring attention to wildlife conservation. The beer is expected to be available for tasting during the Super Bowl festivities, making it a conversation starter for attendees.

super-bowl sustainability innovation beer

People & Organizations

Columbia Sportswear

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