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The Rise of 'Finfluencers': Personal Finance Meets Politics in El Paso

KTSM••Maximilian Brichta Postdoctoral Research Associate, University of Virginia
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The landscape of personal finance advice is evolving, with social media influencers, known as 'finfluencers,' playing a significant role in shaping financial discussions. These individuals are not only sharing tips on budgeting and investing but are also intertwining their advice with political ideologies, impacting how followers perceive financial literacy. This trend is particularly relevant in El Paso, where residents are increasingly looking for accessible financial guidance amidst economic challenges. The influence of these figures raises questions about the credibility and motivations behind the advice being shared, prompting a need for consumers to critically evaluate the information they receive.

el-paso politics finance social-media influencers

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El Paso

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