Texas Summer Produce Trends: Insights from Instacart Orders

Instacart's analysis of grocery orders reveals Texas residents' preferences for summer produce, highlighting the peak weeks for various fruits and vegetables. Notably, the week of August 12 is identified as the most significant for stone fruit, with dramatic spikes in orders for donut peaches, pluots, and nectarines. The Fourth of July also sees a surge in corn and watermelon orders, showcasing regional tastes. Interestingly, Texas ranks lower in corn and peach orders compared to the national average, indicating unique local preferences. This data underscores the importance of seasonal produce in Texas summer traditions.

Key Details: • Peak week for stone fruit is August 12 with significant order increases. • Fourth of July leads to a spike in corn and watermelon orders. • Texas ranks #16 in corn orders and #19 in peach orders compared to other states. • 62% of Americans prefer peaches over nectarines, reflecting strong preferences. • Watermelon orders peak on July 8, with Texas showing a 35% increase.