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Texas Ice Cream Preferences Revealed Ahead of National Ice Cream Day

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As National Ice Cream Day approaches on July 19, Instacart has released data highlighting Texas' favorite ice cream flavors and brands based on a year of purchase orders. Vanilla continues to dominate as the most popular flavor nationwide, comprising 21% of all orders, while Häagen-Dazs leads the brand rankings with 24% of orders. Regionally, Texas shows a strong preference for Blue Bell ice cream, reflecting local tastes. The report also notes a growing trend towards premium, healthier ice cream options, with brands like Alec’s Ice Cream and Rebel gaining popularity. This data not only illustrates Texas' sweet tooth but also emphasizes the importance of local brands in the ice cream market.

Key Details: • National Ice Cream Day is on July 19. • Vanilla is the top flavor in Texas and nationwide. • Häagen-Dazs is the leading ice cream brand in Texas. • Blue Bell is the most favored local brand in the South. • Better-for-you ice cream brands are experiencing significant growth.

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