Super Bowl LX Breaks Records Despite Lower Viewership Compared to Last Year

The Super Bowl LX, featuring a dominant win by the Seattle Seahawks over the New England Patriots, became the second most-watched Super Bowl in history, attracting 124.9 million viewers, a drop from last year's 127.7 million. The game peaked at 137.8 million viewers during the second quarter, despite a low halftime score of 9-0. Bad Bunny's halftime show drew 128.2 million viewers, falling short of Kendrick Lamar's record of 133.5 million. However, Bad Bunny achieved a social media milestone with 4 billion views within 24 hours of his performance. Nielsen will release more detailed audience metrics later this week, while NBC noted that new data tracking methods may have inflated the reported viewership figures.

Key Details: • Super Bowl LX attracted 124.9 million viewers, down from 127.7 million in 2022. • Peak viewership reached 137.8 million during the second quarter. • Bad Bunny's halftime show averaged 128.2 million viewers, below Kendrick Lamar's record. • Bad Bunny's performance generated 4 billion social media views in 24 hours. • Detailed audience metrics from Nielsen will be available later this week.