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Soccer Fans in El Paso Celebrate with Beer and Merchandise During Tournament

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During the recent soccer tournament, DoorDash reported significant increases in beer and fan merchandise orders, reflecting the enthusiasm of fans across the U.S., including Texas. Michelob Ultra emerged as the most popular beer, leading in 13 states, while fan apparel orders surged by 2,900%, with Argentina jerseys being particularly sought after. Notably, July 4th became the biggest alcohol-ordering day, surpassing even the Super Bowl by 40%. The data highlights how the tournament has transformed casual viewers into dedicated fans, with increased orders for face paint and soccer balls as well.

Key Details: • Michelob Ultra was the top beer ordered, especially in Texas and 12 other states. • Fan apparel orders increased by 2,900%, with Argentina jerseys making up 75% of that spike. • July 4th was the largest alcohol-ordering day, exceeding Super Bowl orders by 40%. • Soccer ball orders rose by 57%, indicating fans' readiness to engage in the sport.

soccer doordash beer merchandise fan-apparel

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