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Ralph Lauren Revives Brand with Youthful Showcase at Milan Fashion Week

KVIA•Saturday, January 17, 2026 at 9:43 AM•CNN Newsource

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AI Summary

Ralph Lauren made a significant return to Milan Fashion Week with its first runway show in over 20 years, showcasing its Fall-Winter 2026 collection. The event, held at the Palazzo Ralph Lauren, featured a mix of styles appealing to Gen Z, highlighting the brand's growing popularity among younger consumers. Notably, Ralph Lauren ranked as the second most desirable luxury brand for those under 35, according to Kantar. The diverse audience included celebrities like Noah Schnapp and Tony Leung, emphasizing the brand's connection across generations. This show also precedes Ralph Lauren's role in outfitting Team USA for the upcoming 2026 Winter Olympics in Milan.

Key Details: • Ralph Lauren's runway show took place at the Palazzo Ralph Lauren in Milan. • The collection featured styles appealing to both younger and older generations. • Ralph Lauren is the second most desired luxury brand for consumers under 35 as of 2025. • The brand continues to thrive with $7.1 billion in revenue for the fiscal year ending March 2025. • Ralph Lauren will outfit Team USA for the 2026 Winter Olympics.

celebrity fashion gen-z milan ralph-lauren

People & Organizations

MilanNoah SchnappColman DomingoRalph LaurenTony LeungNick JonasLiam HemsworthMark LeeHenry GoldingMorgan SpectorTom HiddlestonTyson BeckfordPalazzo Ralph Lauren

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