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New Mexico's Breaking Bad Campaign Achieves Major Litter Cleanup Success

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The Breaking Bad Habits anti-littering initiative in New Mexico has made significant strides in environmental cleanup, removing over 10.5 million pounds of trash. Launched by the Governor's Office, the campaign coordinated 250 cleanup events last year, engaging more than 19,000 volunteers. This effort not only highlights the importance of community involvement in keeping the environment clean but also sets a precedent for future campaigns. The success of this initiative serves as a model for other states looking to combat littering effectively.

Key Details: • Over 10.5 million pounds of litter removed • 250 cleanup events coordinated in the past year • More than 19,000 volunteers participated

environment community volunteers cleanup littering

People & Organizations

New MexicoGovernor's Office

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