Skip to main content
915 TLDR
Community
1 read

Mate's Global Rise: From South American Tradition to International Trend

KVIACNN Newsource
People gathering representing community events and culture

Want the full story?

Read the complete article at KVIA

Read Original

AI Summary

The traditional South American drink, mate, is gaining worldwide popularity, similar to the rise of matcha in recent years. Originating from the Guaraní people over 500 years ago, mate is not just a beverage but a social ritual that fosters connection among people. Celebrities like Zoe Saldaña and Lionel Messi have embraced mate, further fueling curiosity and interest in its unique preparation and communal consumption. In 2023 alone, Argentine yerba mate exports exceeded 10,000 tons, with Syria being the largest importer. As the drink continues to expand globally, new businesses are emerging to provide authentic mate experiences, highlighting its cultural significance and adaptability.

Key Details: • In 2023, yerba mate exports surpassed 10,000 tons worldwide. • Syria and Lebanon account for nearly 70% of Argentine yerba mate exports. • Mate is increasingly adopted by celebrities, enhancing its global visibility. • New businesses are focusing on providing authentic mate experiences.

culture tradition beverages globalization social-rituals

People & Organizations

Lionel MessiSyriaBrazilArgentinaZoe SaldañaParaguayBarron TrumpDakota del NorteJames HetfieldAlexis HolzmannSamantha TrottierMuseo del MateInstituto Nacional de Yerba Mate

Related Articles