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Maison Margiela's New Direction: Expanding Global Reach Beyond Paris

KVIA••CNN Newsource
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Glenn Martens, the new creative director of Maison Margiela, is shifting the brand's focus from its traditional Parisian roots to a global audience, starting with a major event in China on April 1, 2025. This initiative includes public programming and exhibitions across multiple cities, aiming to connect with fashion enthusiasts and promote the brand's unique ethos. Martens emphasizes the importance of accessibility and community engagement, moving away from exclusive couture practices. By embracing alternative materials and a more inclusive approach, he hopes to redefine luxury in a way that resonates with a broader audience.

Key Details: • Major fashion show and events in China starting April 1, 2025. • Free public programming in cities like Shanghai, Chengdu, Shenzhen, and Beijing. • Focus on accessibility and community engagement rather than exclusivity. • Maison Margiela has opened 26 stores in China since 2019.

fashion china luxury maison-margiela glenn-martens

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BeijingChinaParisMaison MargielaShenzhenShanghaiGlenn MartensMartin MargielaChengdu

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