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Lifetime Network Shifts Focus to Reality Shows for Broader Appeal

KVIA••CNN Newsource
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Lifetime Network is evolving by incorporating more reality programming to attract viewers in a competitive television landscape. This shift is driven by the growing popularity of unscripted shows, which accounted for 56.4% of the U.S. TV audience during the 2010-2011 season. Successful reality series like 'Dance Moms' and the acquisition of 'Project Runway' have set the stage for new content, including upcoming shows like 'America’s Supernanny' and 'America’s Most Wanted.' Despite some failures in reality programming, Lifetime aims to diversify its offerings beyond reruns and scripted dramas, appealing to a wider audience. The network's new mantra, 'Connect. Play. Share,' reflects its goal of inclusivity in viewership.

Key Details: • Reality shows now dominate 56.4% of U.S. TV audience share. • Upcoming shows include 'America’s Supernanny' and 'America’s Most Wanted'. • Lifetime aims to create content appealing to both women and men.

television entertainment reality-tv programming lifetime

People & Organizations

Andy DehnartRob SharenowLifetime NetworkThe Nielsen Company

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