LG Electronics Reaches Settlement Over Data Privacy with Texas AG

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Texas Attorney General Ken Paxton has reached a settlement with LG Electronics regarding the unauthorized collection of user viewing data. As part of the agreement, LG will cease using Automated Content Recognition technology to gather consumer data without consent. The settlement mandates that LG must display a pop-up notification on its smart TVs and website detailing how it collects and utilizes viewing data, allowing users to opt out. This action follows a consumer alert issued in December 2025, where Paxton accused LG of secretly recording viewing habits in Texas homes, prompting a lawsuit against LG and four other TV manufacturers.
Key Details: • LG must implement a pop-up disclosure on its smart TVs and website. • Consumers can opt out of data collection agreements. • Settlement follows a lawsuit filed by AG Paxton in December 2025.