Las Cruces Plans Exciting Lineup of Festivals to Boost Local Tourism

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AI Summary
Las Cruces is gearing up for a vibrant year with a series of events aimed at attracting visitors and supporting local businesses. Key highlights include the Mesilla Valley Hot Air Balloon Rally, Mix-Up on Main Street in February, and the Mira Festival in April. President and CEO John P. Muñoz emphasized the importance of these events in celebrating the city's culture and enhancing community engagement. The initiative aims to create a year-round momentum by providing family-friendly activities that highlight Las Cruces' historic districts.
Key Details: • Mesilla Valley Hot Air Balloon Rally and Mix-Up on Main Street are upcoming events. • Monthly First Friday Fine Arts Flea Market to continue throughout the year. • Mira Festival scheduled for April; new 'almost 5K' run planned for later in 2023.