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Influencer Events Like Sidemen Charity Match Transform Sports Landscape

KVIA••CNN Newsource
People gathering representing community events and culture

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The Sidemen Charity Match, held at Wembley Stadium, showcased a unique blend of sports and influencer culture, raising a record $8.3 million for charities. This year’s match ended in a thrilling 10-10 draw, followed by a penalty shootout where the YouTube Allstars triumphed over Sidemen FC. The event, likened to the Met Gala for content creators, attracted 90,000 fans and 2.2 million online viewers, highlighting the growing impact of social media figures in sports. Organizers emphasized the wholesome nature of the event, which brings together diverse personalities for a charitable cause, demonstrating a shift in how younger audiences engage with sports.

Key Details: • The match raised $8.3 million for Brightside and M7 Education charities. • Tickets sold out in under three hours, with 90,000 attendees at Wembley. • 2.2 million viewers watched the event live online. • The Sidemen Charity Match is held annually, promoting community and charity.

events charity entertainment soccer influencers

People & Organizations

Wembley StadiumMax FoshMarlon Lundgren GarcíaVictor BengtssonEthan Leigh PayneVikram Singh BarnSidemen EntertainmentBrightsideM7 Education

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