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Hooters in El Paso to Host Family-Friendly Meet-and-Greet Event

KTSMJocelyn Flores
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Hooters in El Paso is set to host a meet-and-greet event featuring Chico, a mascot, as part of its rebranding initiative aimed at becoming more family-friendly. This change comes in response to ongoing criticism regarding the company's traditional image and uniforms. Hooters CEO Neil Kiefer emphasized the importance of making the brand more appealing to a wider audience. The event is a strategic move to attract families and shift public perception. Local residents are encouraged to attend and experience the new direction of the restaurant.

Key Details: • Meet-and-greet with Chico scheduled at El Paso Hooters • Event aims to promote Hooters' new family-friendly branding • Changes in uniforms and overall image are part of a nationwide strategy

el-paso event rebranding family-friendly hooters

People & Organizations

El PasoNeil KieferHooters

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