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Gen Z Embraces Vintage Watches Amid Digital Age Fascination

KVIA•Wednesday, April 1, 2026 at 9:00 AM•CNN Newsource

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A growing number of Gen Z individuals, like 22-year-old Evan Fry, are developing a passion for vintage watches, despite living in a digital world where time is easily accessible through devices. Fry, who owns over 35 watches, exemplifies this trend as he spends between $1,000 and $2,000 per piece, with a particular interest in classic designs. Research indicates that those under 30 are responsible for a third of luxury watch transactions, with many seeking to restore older pieces, often inherited from family. This resurgence in interest highlights a nostalgic connection to the past and a desire for tangible, meaningful objects amidst a highly digital environment.

Key Details: • Evan Fry has a collection of over 35 watches, averaging $1,000 to $2,000 each. • Gen Z accounts for a third of transactions at secondhand luxury watch retailer Bezel. • Classic dress watches purchased by Gen Z have increased by 44% since 2018. • Dahyn Lee's vintage watch shop sees over 45% of followers from Gen Z on Instagram.

nostalgia fashion luxury gen-z vintage-watches

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Timothée ChalametEvan FryQuaid WalkerThiago AbrantesDahyn LeeBezelLonginesTeia CollectiveChrono24

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