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Exploring America’s Hot Sauce Trends Ahead of National Hot Sauce Day

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As National Hot Sauce Day approaches on January 22, 2026, Instacart reveals exciting trends in hot sauce consumption across the U.S. Frank’s RedHot remains the top-selling brand, while Huy Fong Foods, Taco Bell, Cholula, and Texas Pete follow closely. Notably, hot honey is emerging as a popular flavor, blending sweetness with spice in various dishes. New Mexico leads the nation in hot sauce consumption, showcasing regional preferences that highlight America’s diverse palate. Consumers are increasingly incorporating hot sauce into a variety of products, indicating a growing trend towards spicy culinary innovation.

Key Details: • National Hot Sauce Day is on January 22, 2026. • Frank’s RedHot is the most purchased hot sauce in 31 states. • New Mexico is the top state for hot sauce consumption per customer. • Hot honey is gaining popularity as a flavor trend. • Hot sauce is being used in a variety of infused products.

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