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El Paso's 'Staples Baddie' Transforms Career Through TikTok Fame

KVIA••CNN Newsource
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Kaeden Rowland, a 22-year-old former print specialist at Staples in upstate New York, has skyrocketed to fame as the 'Staples Baddie' after posting engaging TikTok videos about the store's services. Her content, which blends humor and genuine enthusiasm, has not only attracted attention from customers but also caught the eye of corporate marketing teams. Rowland recently attended a MAC Cosmetics launch party in Manhattan and is now exploring opportunities in the influencer space, including a partnership with Lyft. Despite her rapid rise, some Staples employees express frustration over increased customer demands, while Rowland remains committed to her authentic self and her roots in digital art and graphic design.

Key Details: • Rowland began posting TikTok videos on January 13, focusing on Staples services. • She has gained significant recognition, even hosting events in New York City. • Rowland is balancing her influencer career while maintaining her authenticity. • Some Staples employees are reporting increased customer demands due to her popularity.

retail social-media marketing influencer staples

People & Organizations

New York CityManhattanSephoraKaeden RowlandPatrick SchnellyStandard GrillStaplesMAC CosmeticsLyft

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