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Easter Chocolate Prices Remain High Despite Falling Cocoa Costs

KVIA••CNN Newsource
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As Easter approaches, consumers in El Paso will face higher prices for chocolate despite a significant drop in cocoa prices from last year's peak. Cocoa, which reached over $12,000 per ton in 2024, is now around $3,300 per ton, yet candy prices have risen by 11.6% over the past year. This discrepancy is due to chocolates on store shelves being made from cocoa purchased at higher prices. The National Retail Federation estimates Americans will spend about $3.3 billion on Easter candy this year, with chocolate being a staple in 90% of Easter baskets. While conditions for cocoa production are improving, price relief for consumers may not be seen until Halloween 2026.

Key Details: • Easter candy spending expected to reach $3.3 billion in 2026. • Cocoa prices fell from over $12,000 to about $3,300 per ton. • Candy prices increased by 11.6% in the last year. • 90% of Easter baskets include chocolate. • Price relief for consumers may not occur until Halloween 2026.

consumer chocolate prices cocoa easter

People & Organizations

National Retail FederationNational Confectioners AssociationDavid BranchWest AfricaGhanaChris TaylorIvory CoastLi-Lac Chocolates

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