Documentary 'Melania' Surprises with Strong Box Office Despite Financial Concerns

The documentary 'Melania' has emerged as an unexpected box office success, projected to earn around $7 million in its opening weekend, reflecting a deep political divide among viewers. While the film is celebrated by supporters of Melania Trump, it faces criticism from industry professionals, earning only an 11% approval rating on Rotten Tomatoes. Amazon MGM Studios invested heavily, spending $40 million for rights and an additional $35 million on marketing, raising questions about potential motives behind such high expenditures. Despite the initial success, the film's profitability remains uncertain as it will not stay in theaters long, but it is expected to attract a larger audience on Prime Video in the future.

Key Details: • Projected earnings of $7 million in its opening weekend. • Amazon spent $75 million total on production and marketing. • The film received an A rating from CinemaScore but only 11% from critics on Rotten Tomatoes. • It is expected to be available on Prime Video, with no release date announced yet.