Cancoillotte Cheese Sees Surge in Popularity Among French Consumers

A 2,000-year-old cheese called cancoillotte is experiencing a revival in France, largely due to social media influencers like Johan Papz. This soft, spreadable cheese, made from skimmed cow's milk, is low in fat and high in protein, making it a healthier alternative to traditional cheeses. Following Papz's viral TikTok video, demand for cancoillotte surged by 25% in May alone, leading to stock shortages. The cheese, which has been gaining traction since receiving Protected Geographical Indication status in 2022, is now being considered for import to the U.S., marking a significant shift in its market presence.

Key Details: • Cancoillotte has 130 calories, 8 grams of fat, and 16 grams of protein per 100 grams. • Demand for cancoillotte rose 25% in May 2023 after viral social media exposure. • The cheese is made from skimmed cow's milk and can be enjoyed hot or cold. • Cancoillotte received PGI status in 2022, enhancing its regional recognition. • Influencers have played a crucial role in increasing awareness and sales of this cheese.