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BTS Teams Up with Oreo for Limited Edition Hotteok Cookies Launch

KVIA••CNN Newsource
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BTS is set to release a limited edition Oreo cookie flavor inspired by hotteok, a popular Korean pancake, on June 1. This collaboration aims to enhance Oreo's cultural relevance while supporting BTS's return to the global stage after a hiatus. The cookies will feature a purple color and 13 unique designs, including the names of all seven band members and a message for fans when combined. The product will be available in over 80 countries, significantly expanding beyond previous limited releases. This partnership comes as both BTS and Oreo navigate a competitive landscape in the pop culture and snack markets, respectively.

Key Details: • Release date: June 1, 2023 • Cookies inspired by hotteok, a traditional Korean treat • Available in over 80 countries worldwide • Cookies feature purple color and 13 unique designs

bts kpop snacks oreo limited-edition

People & Organizations

Matt FoleyMondelēz International

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