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BTS Launches Limited Edition Hotteok-Flavored Oreos for Fans Worldwide

KVIA••CNN Newsource
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K-pop sensation BTS is collaborating with Oreo to launch a limited-edition cookie that features a hotteok flavor, a traditional South Korean treat. Set to hit shelves on June 1, the cookies will have purple wafers and unique designs that celebrate the band's legacy and its fanbase, ARMY. This partnership aims to bolster Oreo's cultural relevance amid rising competition in the K-pop scene and economic challenges affecting consumer spending. The cookies will be available in over 80 countries, marking a significant global release for both brands as BTS returns to the music scene after a hiatus for military service.

Key Details: • Limited-edition hotteok-flavored Oreos available starting June 1. • Cookies feature purple wafers and engravings of BTS members' names. • Available in over 80 countries, expanding beyond previous collaborations. • Oreo sales topped $4 billion in 2023 despite economic challenges.

food bts kpop oreo limited-edition

People & Organizations

BTSMatt FoleyOreoMondelēz International

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