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Amazon's 'Melania' Documentary Hits $7 Million Opening Weekend Despite High Costs

KVIA•Sunday, February 1, 2026 at 3:50 PM•CNN Newsource

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AI Summary

The documentary 'Melania' has garnered significant attention, earning approximately $7 million in its opening weekend, making it the best-performing documentary in a decade. Despite this success at the box office, the film has a long way to go to break even, as Amazon MGM Studios invested $40 million for the rights and an additional $35 million for marketing. The film's reception has been polarized, with audiences giving it an A grade while critics have largely dismissed it as propaganda. Key markets for the film include Dallas, Orlando, and Houston, with a streaming release on Prime Video expected to follow. The controversy surrounding Amazon's financial motives continues to spark debate.

Key Details: • Opening weekend earnings: approximately $7 million. • Amazon's total investment: $75 million ($40 million for rights, $35 million for marketing). • Top-performing markets include Dallas, Orlando, and Houston. • Streaming premiere date on Prime Video has not been announced yet.

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Donald TrumpHoustonMelania TrumpOrlandoDallasAmazon MGM StudiosKevin WilsonThe Daily Show

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