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Sweetgreen Introduces Affordable Wraps to Boost Sales and Attract Customers

KVIA••CNN Newsource
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Sweetgreen is launching a new line of chicken wraps, priced under $15, starting Wednesday, in an effort to revive declining sales and attract budget-conscious customers. The California-based chain has seen an 11.5% drop in same-store sales and an 80% decrease in stock value over the past year, largely due to menu fatigue among regulars. The introduction of wraps aims to compete with rivals like Chopt and Cava, which have successfully incorporated similar offerings. Sweetgreen's previous attempt to add ripple fries was unsuccessful, lasting only five months. The company will report its next earnings on Thursday, which could indicate the effectiveness of this new strategy.

Key Details: • Wraps will be available starting Wednesday, priced between $11 and $15. • Sweetgreen's stock dropped 80% last year, with a 13% decline in customer visits. • The company will release its next earnings report on Thursday.

business consumer-trends restaurants food

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Robert ByrneTechnomicNicolas JammetSweetgreen

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