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Samsung Unveils New Foldable Phones Ahead of Apple's Entry into Market

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Samsung has introduced three new foldable smartphones, including the redesigned Galaxy Z Fold 8, aiming to attract a broader audience as Apple prepares to launch its first foldable iPhone in September. This shift comes at a pivotal moment, as foldable devices currently represent a small segment of the smartphone market but offer unique features that could appeal to high-spending consumers. Samsung's new models are designed for general use, enhancing video viewing and reading experiences. The Galaxy Z Fold 8 starts at approximately $1,900, while the Galaxy Z Fold 8 Ultra and Galaxy Z Flip 8 are priced higher. Analysts predict that Apple's entry will significantly boost the foldable market, with expectations of a 21% annual growth by 2026.

Key Details: • Galaxy Z Fold 8 starts at $1,900; Z Fold 8 Ultra at $2,100; Z Flip 8 at $1,200. • Apple's first foldable iPhone expected to launch in September 2026. • Analysts predict foldable phone shipments to grow 21% annually by 2026.

technology smartphones samsung foldable apple

People & Organizations

Drew BlackardAppleSamsungCounterpoint ResearchDave NicholsonMing-Chi KuoGerrit SchneemannTF International SecuritiesFuturum

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