Proposed Social Media Policy Could Deter Millions of International Travelers to the US

International travel experts are raising alarms about a proposed rule requiring foreign travelers to provide social media account information as part of the Visa Waiver Program. A survey by the World Travel & Tourism Council revealed that one-third of potential travelers would be less likely to visit the US if this policy is implemented, potentially leading to a $15.7 billion loss in visitor spending and a drop of 4.7 million arrivals by 2026. The policy, which is open for public comment until February 9, could also threaten over 150,000 jobs in the travel sector. Concerns have been voiced about the intrusive nature of the request and its impact on the US's attractiveness as a travel destination, especially amid a decline in international visitors.

Key Details: • Public comment period for the proposed rule ends on February 9. • Potential loss of $15.7 billion in visitor spending and 150,000 jobs. • Travelers from 42 eligible countries may be affected by the new policy. • The proposal could lead to a 23% drop in visitors from ESTA countries by 2026.