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Nusenda Launches Microloan Program in El Paso with Project Vida Collaboration

KVIA•Wednesday, February 4, 2026 at 9:06 PM•Armando Ramirez

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Nusenda Credit Union has introduced its Microloan Program in El Paso through a partnership with Project Vida, aimed at supporting local entrepreneurs. This initiative provides access to microloans ranging from $1,000 to $50,000, alongside essential financial education and support. Michelle Dearholt, Nusenda's CEO, emphasized the program's goal of empowering small businesses, particularly those with five or fewer employees, which often struggle to secure traditional financing. Since its inception, Nusenda's Microloan Program has issued over $3.2 million in loans, creating more than 324 jobs across multiple states, including Texas. Local entrepreneurs are encouraged to take advantage of this opportunity to enhance their business prospects.

Key Details: • Microloans available from $1,000 to $50,000, with credit-building loans from $1,000 to $5,000. • Project Vida offers no-cost business planning, financial education, and marketing support. • Targeted at small businesses with five or fewer employees.

entrepreneurship financial-education microloans project-vida nuseanda

People & Organizations

El PasoNusenda Credit UnionMichelle DearholtProject Vida

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