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Minute Maid to End Frozen Juice Line After 80 Years of Sales

KVIA••CNN Newsource
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Coca-Cola announced that it will discontinue its frozen juice line under the Minute Maid brand, ending an 80-year legacy. The decision is driven by changing consumer preferences, with the company focusing on products that align better with current market demands. Frozen juices, which include flavors like orange and raspberry lemonade, will remain available until current stock is depleted. The decline in popularity of frozen juices is evident, with sales dropping nearly 8% in the past year. Despite this, Minute Maid continues to offer fresh juices and has seen growth in its sugar-free beverage options.

Key Details: • Frozen juices will be available until stock runs out. • Sales of frozen juice declined by almost 8% in the past year. • Minute Maid's frozen juice line has been in existence since 1946.

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Coca-ColaMinute Maid

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