Minute Maid to Discontinue Frozen Juices After 80 Years on Shelves

Coca-Cola has announced the discontinuation of Minute Maid's frozen juice products, marking the end of an 80-year legacy. This decision is part of the company's strategy to adapt to changing consumer preferences, as the demand for frozen juices has declined significantly due to advancements in refrigeration and the popularity of fresh alternatives. The frozen juice line, which includes flavors like orange and lemonade, will remain available until current stock runs out. Despite this shift, Coca-Cola's overall juice category has seen growth, particularly in zero sugar options, indicating a pivot towards products that align more closely with modern consumer tastes.

Key Details: • Frozen juices will be available until supplies last. • Sales of frozen juice products fell nearly 8% in the past year. • Minute Maid was introduced in 1946 and has been a staple for decades.