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Key Small Business Trends to Watch in El Paso for 2026

KVIA•Tuesday, February 3, 2026 at 9:19 AM•Stacker

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AI Summary

As small and medium-sized businesses (SMBs) in the U.S. adapt to rapid changes in 2026, several key trends are emerging that El Paso entrepreneurs should note. The adoption of AI tools is significantly increasing, with nearly 60% of SMBs utilizing these technologies to enhance efficiency and productivity. E-commerce is also on the rise, with online sales representing 16.4% of total retail sales, prompting businesses to develop omnichannel strategies. Additionally, hyperpersonalization in customer experiences is becoming crucial, as tailored interactions drive loyalty. Cybersecurity remains a top concern, with 59% of SMBs reporting cyberattacks in the past year, highlighting the need for robust data protection measures. Local businesses should align their strategies with these trends to thrive in a competitive landscape.

Key Details: • 60% of SMBs are using AI tools as of 2025, doubling from 2023. • Online sales accounted for 16.4% of total U.S. retail sales in Q3 2025. • 77% of consumers are likely to purchase from brands offering relevant product recommendations. • 59% of small businesses reported experiencing a cyberattack in the past year.

small-business ai cybersecurity ecommerce customer-experience

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