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iPhone Air Struggles to Gain Traction Among El Paso Consumers

KVIA•Wednesday, January 28, 2026 at 2:00 PM•CNN Newsource

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AI Summary

Recent market research indicates that the iPhone Air is not resonating with consumers, particularly in the U.S., where only 6% of iPhone buyers opted for this model in its first full quarter. In comparison, the iPhone 17, 17 Pro, and 17 Pro Max saw adoption rates of 22%, 25%, and 27%, respectively. Analysts suggest that the iPhone Air's slim design may not be appealing to consumers, who prioritize other features like battery life and camera quality. Despite the slow start, some experts believe the iPhone Air could pave the way for future innovations, such as foldable models. Apple is expected to report its earnings soon, which will provide more insight into overall sales performance.

Key Details: • iPhone Air accounted for only 6% of U.S. iPhone sales in Q4 2025. • iPhone 17, 17 Pro, and 17 Pro Max had sales rates of 22%, 25%, and 27%, respectively. • Analysts indicate consumer preference is shifting towards features over slim designs. • Apple's earnings report is due Thursday, which may clarify iPhone sales trends.

technology consumer-trends smartphones apple iphone

People & Organizations

AppleConsumer Intelligence Research PartnersJosh LowitzCarolina MilanesiMichael LevinCreative Strategies

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