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iPhone Air Struggles to Gain Traction Among El Paso Consumers

KVIA•Wednesday, January 28, 2026 at 8:02 PM•CNN Newsource

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AI Summary

Apple's recent launch of the iPhone Air has not resonated well with consumers, as new market research shows only 6% of iPhone buyers in the U.S. opted for the Air model during its initial availability. In contrast, the standard iPhone 17 and its Pro variants saw adoption rates of 22%, 25%, and 27%, respectively. Analysts suggest that the thin design of the Air may not be a priority for consumers, who are more focused on functionality. Despite the lukewarm reception, some experts believe the iPhone Air's engineering innovations could pave the way for future foldable models. Apple is expected to report its global iPhone revenue soon, although it does not disclose sales figures by model.

Key Details: • Only 6% of U.S. iPhone buyers chose the iPhone Air in its first quarter. • The iPhone 17, 17 Pro, and 17 Pro Max had adoption rates of 22%, 25%, and 27%, respectively. • Apple is reportedly delaying the second-generation iPhone Air due to low sales. • Analysts believe the design changes in the iPhone Air could lead to future innovations like foldable iPhones.

technology apple iphone consumer-research electronics

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AppleConsumer Intelligence Research PartnersLisa EadiciccoJosh LowitzCarolina MilanesiMichael LevinCreative Strategies

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