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Ferrari's First Electric Car Faces Backlash from Fans and Experts

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Ferrari's debut electric vehicle, the Luce, has sparked significant criticism from fans and industry experts following its recent unveiling. Priced at $640,000, the car is described as outrageously expensive and has been likened to a Nissan Leaf, which retails for a fraction of the cost. The negative reception contributed to an 8% drop in Ferrari's stock price, resulting in a loss of approximately $5.8 billion in market value. The Luce, designed to accommodate families with its five-seater layout, features four electric motors and aims to maintain the traditional Ferrari driving experience with artificial engine sounds. Despite the backlash, analysts believe the impact on Ferrari's overall brand may be manageable.

Key Details: • Luce priced at $640,000, causing backlash from existing Ferrari owners. • Ferrari's stock fell over 8%, losing about €5 billion ($5.8 billion) in market value. • The vehicle features a top speed of 190 mph and a range of over 300 miles. • Critics argue it does not embody the traditional Ferrari aesthetic.

automotive luxury-cars electric-vehicles stock-market ferrari

People & Organizations

Bank of AmericaLauren FixMatteo SalviniFerrari

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