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El Paso's Betty Landin Pursues Shark Tank Dream with Innovative Wander Pillow

KVIA••Rosemary Garcia
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Betty Landin, an El Paso entrepreneur, is on a mission to showcase her invention, the Wander Pillow, on ABC's Shark Tank. After overcoming significant personal challenges, including a lack of educational opportunities and experiencing homelessness, Landin created the Wander Pillow, a neck pillow that includes a hidden blanket. She has invested over $50,000 into her business and successfully sold more than 1,000 units at $50 each. Recently, she opened her first retail location at the Army Exchange on Fort Bliss. Landin hopes her journey inspires others to pursue their dreams, regardless of their background.

Key Details: • Betty Landin applied for Season 18 of Shark Tank. • The Wander Pillow retails for $50 and has sold over 1,000 units. • Landin opened her first store at the Army Exchange on Fort Bliss. • She has invested more than $50,000 into her business.

el-paso business entrepreneurship innovation shark-tank

People & Organizations

El PasoCiudad JuárezFort BlissBetty Landin

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