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El auge del ube: un nuevo reto para los agricultores filipinos y emprendedores

KVIA•Sunday, May 3, 2026 at 4:42 AM•CNN Newsource

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AI Summary

Jeffrey Cesari, un emprendedor de París, busca abastecerse de ube, un ñame morado de Filipinas, para lanzar su producto de latte, Ube Signature Paris, previsto para finales de junio. La creciente popularidad del ube, impulsada por su uso en bebidas y postres, ha generado una escasez en la cadena de suministro, complicando el acceso para los nuevos negocios. A pesar de que el conocimiento sobre el ube ha aumentado en EE.UU., su presencia en los menús sigue siendo baja, lo que plantea desafíos tanto para los productores como para los consumidores. La producción de ube en Filipinas ha disminuido, lo que afecta a los agricultores que no reciben incentivos para cultivar más, a pesar del aumento de la demanda global.

Key Details: • Lanzamiento del latte de ube previsto para finales de junio. • El 27% de los consumidores en EE.UU. ahora conocen el ube, un aumento significativo en cinco años. • Las exportaciones de productos de ube superaron los $3 millones el año pasado, un incremento del 20%. • La producción nacional de ube cayó un 6.7% en 2025 en comparación con el año anterior.

business agriculture food export ube

People & Organizations

ParísFilipinasJeffrey CesariRhea TopacioGrace BackianBoholCebúDepartamento de Comercio e Industria de Filipinas

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