Chocolate Prices Rise Despite Lower Cacao Costs Ahead of Easter

This Easter, consumers in El Paso will face higher prices and less chocolate in their baskets, despite a significant drop in cacao prices. Cacao, which peaked at over $12,000 per ton in 2024, has fallen to around $3,300 per ton, but this decrease has not yet translated to lower consumer prices due to previous high costs of production. The National Retail Federation estimates that Americans will spend approximately $3.3 billion on Easter candy this year, with chocolate being a staple in 90% of Easter baskets. While conditions for cacao production have improved in 2026, consumers may not see relief from high prices until Halloween, as other costs like packaging and energy continue to rise.

Key Details: • Americans are expected to spend $3.3 billion on Easter candy in 2026. • 90% of Easter baskets contain chocolate. • Cacao prices dropped from over $12,000 to $3,300 per ton since 2024. • Consumers might consider cheaper chocolate brands due to rising costs. • Price relief for consumers may not occur until Halloween 2026.