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Chili's Revamps Menu and Decor to Embrace Nostalgia and Value

KVIA•Friday, July 17, 2026 at 11:00 AM•CNN Newsource

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Chili's is set to refresh its restaurant design and menu, focusing on nostalgic elements that hark back to its origins in the 1990s. Starting next year, the chain plans to remodel about 10% of its 1,200 locations annually, introducing features like red-leather booths and colorful tile tables. This initiative comes after 20 consecutive quarters of sales growth, as the company seeks to maintain its competitive edge in the casual dining sector. CEO Kevin Hochman emphasizes the importance of good food, quality service, and affordability, with new menu items like the Big Crispy chicken sandwich aimed at attracting customers frustrated with rising fast-food prices. Despite economic challenges, Chili's aims to leverage its brand heritage to draw in new patrons.

Key Details: • Chili's will remodel 10% of its restaurants each year starting in 2024. • New menu items include the Big Crispy chicken sandwich, larger than competitors' offerings. • The restaurant redesign will include nostalgic decor elements from the 1990s. • Chili's has experienced nearly 50% revenue growth since 2022.

nostalgia restaurant menu-update casual-dining remodel

People & Organizations

DallasKevin HochmanLarry LevineBrinker International

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