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Apple Raises Prices on iPads and MacBooks Amid Chip Shortage Crisis

KVIA•Thursday, June 25, 2026 at 8:23 PM•CNN Newsource

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Apple has announced price increases for several popular products, including the MacBook and iPad, due to rising costs of memory chips and storage driven by the surge in artificial intelligence demand. The new prices, effective immediately, include the basic MacBook now priced at $699 (up from $599) and the entry-level iPad now costing $449 (previously $349). Additional increases affect the Apple TV, Apple Vision Pro headset, and HomePod. Apple attributes these changes to unprecedented demand for memory components, which has led to a decline in its stock value by 4.5%. Despite the increases, prices for iPhones and AirPods remain unchanged. Apple's CEO, Tim Cook, indicated that these price hikes were unavoidable given the current market conditions.

Key Details: • New MacBook price: $699 (previously $599) • Entry-level iPad now costs $449 (up from $349) • Apple TV price increased to $199 from $129 • Apple Vision Pro headset now $3,699 (up $200) • HomePod price raised to $349 from $299

technology apple electronics chip-shortage price-increase

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