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AI's Growing Role in Product Research: Implications for Brands in El Paso

KVIA•Friday, July 24, 2026 at 8:19 AM•Stacker

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AI Summary

Recent research indicates that 30% of consumers are now utilizing AI for product research, a significant increase from just 12% last year. This shift is crucial as approximately 40% of Google search results now include AI-generated content, suggesting that AI is becoming a dominant factor in how consumers access information. The trend is projected to escalate, with estimates predicting that AI will be involved in 80% of search journeys within the next year. Local businesses in El Paso must adapt their SEO strategies to remain visible, as traditional methods may not suffice in an AI-driven landscape. Understanding AI search dynamics is essential for brands aiming to maintain competitiveness.

Key Details: • 30% of consumers use AI for product research, up from 12% last year. • 40% of Google search results now feature AI-generated content. • AI involvement in search journeys is expected to reach 80% within a year. • Local businesses should reconsider their SEO strategies to adapt to AI changes.

business technology ai search seo

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